Alexa, what's new? Amazon's device reveal starts Thursday at 10 a.m. PT - USA TODAY

The company won't be live-streaming, but instead is directing consumers to the company blog, to see more about the products in official press releases https://www.usatoday.com/story/tech/2020/09/23/amazon-expected-debut-new-alexa-and-fire-tv-devices-thursday/5855542002/