Kim Kardashian has gone through many style evolutions throughout the years, but presently she’s in a dedicated era of Balenciaga. The former AnOther cover star began wearing custom full looks designed by the house’s creative director Demna Gvasalia, stirring the fashion internet into a frenzy with a series of divisive, surreal looks. Things reached a fever pitch upon the reveal of Kardashian’s Met Ball outfit last May, for which she wore a morphsuit-Esque lycra number and a T-shirt design by Balenciaga, which was teased with an equally intense leather gimp mask look the day before. Demna was also behind the white dress and veil Kardashian wore as part of a wedding ceremony recreation at Kanye West’s Donda tour, as well as a gloved pink catsuit for her no-holds-barred Saturday Night Live appearance.
So it should come as no surprise that the reality TV star is now the face of the French house’s latest campaign, which captures "friends of the brand" in their homes and places of work. Unveiled this afternoon, the intimate Stef Mitchell-shot images see Kardashian recline in her museum-like Calabasas house.
Meanwhile, legendary French actress Isabelle Huppert is captured at her eye-watering chic home in Paris.
Tommy Blue, Marie-Agnès Diene, and Justin Bieber were also documented at their workplaces.
The clothes featured in the campaign celebrate the unique and disruptive vision Demna has carved out at the helm of Balenciaga: sculptural tailoring, sportswear-inflected outerwear, figure-hugging bodysuits, bug-eyed wrap sunglasses, and futuristic accessories. "The campaign focuses on those products that continue from season to season, becoming timeless, " says the brand.