Offering fans special access to digital assets and first-person NFT drops.
Michael Jordan and his son Jeffrey Jordan have launched a new holding company called
Heir Inc. focused on connecting athletes and creators to their fans through web3.
The founders say that the platform will offer an exclusive Heir token built on the Solana blockchain that will give fans special access to digital assets and first-person NFT drops.
Heir's Mission
"HEIR’s mission is to usher in a new era of digital culture."
"The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person drops.
Too often, culture creators and early adopters are not beneficiaries of the world shifting culture they help build. With new frontiers in web3, the HEIR platform will deliver economic value to original culture creators and those who consume it early with new decentralized capabilities that drive ownership. We believe in the power of ownership and legacy for all.
Supporters and athletes connect through Huddles, an exclusive and capped experience powered by blockchain technology that offers unprecedented access to exclusive drops, member only videos, and more.
HEIR is the first product launched by Heir Inc., a next-generation holding company that builds culturally-inspired consumer brands rooted in tech and entertainment. HEIR is backed by Thrive Capital (investors in Instagram, Stripe, Slack, Robinhood, Github) and a diverse group of industry leaders spanning sports, tech and entertainment."