Oprah Winfrey and Jay-Z tap into rising alt-milk star Oatly

Swedish brand taps growing market for milk alternatives as sale of 10% stake values firm at $2bnOatly has sold a minority $200m (£157m) stake to a group of high-profile investors that includes Oprah Winfrey and Jay-Z in a deal that values the fashionable Swedish alt-milk brand at $2bn.Malmö-based Oatly is riding high as demand for plant-based milk alternatives soars, with more people switching to vegan or vegetarian diets. Continue reading... https://www.theguardian.com/food/2020/jul/14/oprah-winfrey-and-jay-z-tap-into-rising-alt-milk-star-oatly #vegan_food_and_drink #dairy-free #food_&_drink_industry #sweden #jay-z #oprah_winfrey #natalie_portman #private_equity #corporate_governance #business #europe