How Piers Morgan transformed struggling GMB into ratings juggernaut

Piers Morgan joined the cast of GMB following a five-episode stint in April 2015, and helped rocket the ITV show to its 'highest ever' viewing figures. https://www.dailymail.co.uk/news/article-9343561/How-Piers-Morgan-transformed-struggling-GMB-ratings-juggernaut.html?ns_mchannel=rss&ns_campaign=1490&ito=1490