Amazon's Swedish website launch becomes a laughing stock after poor translation algorithm

Amazon's launch of its Swedish website on Wednesday was blighted by cultural gaffes and incorrect translations. The launch was met with amusement from many but compounded scepticism. https://www.dailymail.co.uk/news/article-8896521/Amazons-Swedish-website-launch-laughing-stock-poor-translation-algorithm.html?ns_mchannel=rss&ns_campaign=1490&ito=1490