Erin O'Toole needs to quickly define the new Conservative brand, or Liberals will do it for him

Unless the Conservatives adopt a bold approach to branding and communications, history will likely repeat itself and O'Toole could suffer a similar fate to Scheer in the next federal election, writes Eric Blais. https://www.cbc.ca/news/opinion/opinion-erin-otoole-conservative-party-brand-1.5346655?cmp=rss #news/opinion