A platform for the unheard: the brand, the zine and what it all means

For the young creatives involved, deciding to apply to be part of a project to create a zine in collaboration with The Guardian Labs was easy. But why did Levi’s want to get involved?“Your Voice. Your Way is a celebration of imagination and identity,” says Yasmin Sinfield, brand marketing manager for Levi’s. But why does a brand best known for its denim care about amplifying unheard voices?“We believe we have a responsibility to support diverse voices and make a stand against injustice – not just at this pivotal moment in history, but consistently,” she says. Continue reading... https://www.theguardian.com/your-voice-your-way/2020/jun/26/a-platform-for-the-unheard-the-brand-the-zine-and-what-it-all-means #your_voice._your_way