Nike is officially the hottest brand in the world after topping the quarterly Lyst Index

The sportswear giant climbed two places to beat the likes of Off-White, Gucci and Balenciaga, which were placed second, third and fourth respectively. https://www.dailymail.co.uk/femail/article-8573017/Nike-officially-hottest-brand-world-topping-quarterly-Lyst-Index.html?ns_mchannel=rss&ns_campaign=1490&ito=1490