Why is Kent's coronavirus outbreak spiking?

Councillors in Kent have accused members of the public of not following social distancing rules closely enough while experts said it was hard to prove people behave worse in particular areas. https://www.dailymail.co.uk/news/article-8982417/Why-Kents-coronavirus-outbreak-spiking.html?ns_mchannel=rss&ns_campaign=1490&ito=1490