'Show that never happened': Prada's digital hangover in Milan

The Guardian UK

Miuccia Prada’s swansong was captured in five films in an age of post-pandemic fashion showsSix months since the last fashion week shows were held in front of an audience and after a week of streamed couture and men’s shows in Paris, there was somewhat of a digital hangover at Milan fashion week.“Can we go back to real shows now?” was the plea from one of those with a compromised posture and dry eyes from squinting at a tiny computer screen as Miuccia Prada got Milan underway with a series of five videos, subtitled: “The Show That Never Happened”. Continue reading... https://www.theguardian.com/fashion/2020/jul/14/show-that-never-happened-pradas-digital-hangover-in-milan #milan_fashion_week #prada #fashion #life_and_style #fashion_weeks #italy