Launched in 2021 by nadine abdel ghaffar of culturvator/art d’egypte, forever is now remains the first and only exhibition of contemporary art to take place at the 4500-year-old UNESCO world heritage site of the pyramids of Giza and its surrounding plateau. this annual event brings together international artists to reflect on the enduring legacy of one of humanity’s most compelling and mysterious structures. through the lens of these artists’ interests and practices, forever is now aims to trace the continuity of themes that stretch from our ancient past to present day whilst paying homage to the ingenuity and reflections of human civilization and art.
The fourth edition of Forever Is Now returns to the Giza Pyramids from October 24 to November 16, 2024, turning the iconic site into an open-air gallery that merges ancient history with contemporary art. Curated by Nadine Abdel Ghaffar, the exhibition features 12 international artists who use the Pyramids as a backdrop to explore the connections between past and present through various artistic mediums.
This year’s theme highlights how art acts as a tool for discovery, much like archaeology, by reinterpreting history through modern creativity. Participatory light installations, sculptures, and digital works invite viewers to engage with themes ranging from sacred geometry to modern abstraction. For the first time, artists from Asia, including South Korean artist Ik-Joong Kang, will participate, bringing global perspectives into the mix as reported by designboom.
Innovative AI projects also make their debut, with Hassan Ragab and Daniah Al Saleh using AI to rethink creative expression and evoke nostalgia through video art. Other notable works include Nassia Inglessis’s interactive sculpture and Jean-Marie Appriou’s clay boat, symbolizing the passage of time. Supported by UNESCO and several Egyptian ministries, Forever Is Now aims to foster cross-cultural exchange through the works of global artists.